GamerGod – Returning the Investment: The Future of Marketing

The Entertainment Software Association issued a report this year stating that the average gamer is 30 years of age and 75% are likely to be the head of the household. Most men and more than a few women will be surprised to learn that women account for 43% of the gamer market, with women over 18 playing more games than boys ages 6-17. While it is no secret that men are considered the ideal target demographic, women prove more and more that they can play as hard as the guys.

The above tidbit aside, the linked article is quite interesting!