GamerGod – Returning the Investment: The Future of Marketing The Entertainment Software Association issued a report this year stating that the average gamer is 30 years of age and 75% are likely to be the head of the household. Most men and more than a few women will be surprised to learn that women account for 43% of the gamer market, with women over 18 playing more games than boys ages 6-17. While it is no secret that men are considered the ideal target demographic, women prove more and more that they can play as hard as the guys. The…